Decorative Box


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The packaging design of this series of ceramic knives was conceived to highlight the premium quality of the product. A white cardboard box made of a specially textured material was refined with a relief embossing in the form of a contoured knife, while the black logo positioned at the centre of the box creates a strong colour contrast. The surface texture of the packaging is reminiscent of a wooden chopping board with many sharp knife marks, thus visualising the most important product benefit in a clear and easy-to-understand way.

  • Client:
    Proad Identity, Taipei
  • Design:
    Proad Identity, Taipei
  • art direction:
    Jennifer Tsai