Web Special

Anziehungskraft. Die 911 Black Edition Modelle und der Boxster S Black Edition.

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The limited black editions of the Porsche 911 and the Porsche Boxster S are presented in form of a Flash-based microsite. To draw renewed attention towards these models, which are already widely known, they were photographed in infrared and black and white and presented in a minimalist way with a touch of glamour. The way the black colour of the car is displayed accentuates the simple and elegant beauty of the Porsche design. An important aspect is the location: the Design Museum Holon.

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Ludwigsburg
  • Design:
    Bassier, Bergmann & Kindler, Ludwigsburg
  • creative direction:
    Mario Stockhausen, Johannes Stock
  • art direction:
    Martin Spies, Benedikt Reubold
  • graphic design:
    Cindy Heller
  • project management:
    Rafael Arenas Sepulveda, Stefan Weil
  • animation:
    Alessandro Scalisi, Jens Heidl
  • motion design:
    Philipp Grolle