Smart TV App


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AppsPlay Smart TV is the television extension of Pantech’s mobile and web app store. As is evident here, South Korea’s second largest mobile handset maker has put heavy emphasis on the user experience. Since navigation generally takes place via the remote control, the routes for the cursor have to be short in order to ensure quick and easy access to the key functions of the TV. The guided user interface, with its modern look, uses colour-coded navigation elements for further ease of use.

  • Client:
    Pantech, Seoul
  • Design:
    NINEFIVE, Seoul
  • creative direction:
    Younghee Jo
  • graphic design:
    Suwoong Byun, Kihan Kim, Yujin Kwon
  • account management:
    Yujin Won