Exhibition Communication

Arche. The Collection Returns.

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The concept for promoting the “Arche” exhibition at the Kunsthalle Mannheim was created against the backdrop of a remodelling of the museum, which meant that the famous art collection had to be relocated for a three-year period. The typographical nature of the visual appearance alludes both to the classical display and to elements corresponding to the framed letters of a periodic system. At the same time, the positioning of the exhibition title creates a focus and guides the view of the observer to discover new details in well-known masterpieces. The distinctive typography of the title can be used on varying motifs, without losing significance and recognition.

Credits
  • Client:
    Kunsthalle Mannheim
  • Design:
    Jäger & Jäger, Überlingen