The efforts of Arcturos are focused on the protection of Greek wildlife and the preservation of its natural environment. In order to better present the organisation’s activities, while also increasing the profits from the e-shop, the website was completely redesigned. The new, fully responsive website is based on minimal lines, earthy colours and slab typography. To highlight the grandeur of wildlife, full-screen photos were combined with animations and parallax preview screens. Custom icons and custom gravures for each animal facilitate navigation and enhance user-friendliness.