The development of the “Arita” typeface focused on establishing methods and solutions to create a corporate typographic identity. The Arita Gothic font was mainly created to be used for free in everyday life and business context and reflects the image of the company. Characteristic features of the font are the intuitively shaped details, the natural degree of curvature as well as the maximum integration capacity of the letters. The name of the font refers to a literary character, an elegant lady.
AMOREPACIFIC Corporation, Seoul
Design Center, Luxury Design 1 Team, Seoul