Red Dot Design Award
Special Publication


Arteon | Red Dot Design Award

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As a special publication for Volkswagen Korea, this series of brochures was planned to promote the VW Arteon, currently launched on the Korean market. The editorial concept of the proj-ect constitutes an explicit alternative to the increasingly louder flood of information from digital media with a calm and considered print publication. Nevertheless, the publication provides a multitude of information distributed across five booklets. The prominently numbered booklets, made from different types of paper, were realised in formats which match the respective photos used. Their content echoes the VW brand values and places the focus on the aesthetic of the car.

Red Dot Design Award

  • Client:
    Volkswagen Korea, Seoul, South Korea
  • Design:
    Designhouse, Seoul, South Korea
  • Managing Director:
    Stefan Krapp Volkswagen Korea
  • Project Management:
    Martina Berg Wonseon Lee Eunjung Kim Volkswagen Korea
  • Creative Direction:
    Dongsu Park Designhouse
  • Art Direction:
    Bumshik Shin, 2x2 Seoul, South Korea
Arteon | Red Dot Design Award
Arteon | Red Dot Design Award