Red Dot Design Award
Commercial

At Christmas the most important ingredient is you.

At Christmas the most important ingredient is you. | Red Dot Design Award

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The Rewe commercial “At Christmas the most important ingredient is you.” shows a young man on his way home for Christmas. The song was specially tailored to the commercial and was composed to match the individual scenes. In an intensity which builds slowly but steadily, the song conveys the feeling of coming home. The sensitively played piano accompanies the warm voice of Lucine Gregster, a studio singer from Berlin. At the same time the commercial was launched, the single by the young artist was promoted and released on iTunes and Spotify. As a result, the song “On my way” made it into the Top 20 in the viral charts.

Red Dot Design Award

Credits
  • Client:
    REWE Markt GmbH, Cologne, Germany
  • Design:
    thjnk Hamburg GmbH, Hamburg, Germany
  • Head of Marketing:
    Elke Wilgmann REWE Markt GmbH
  • Project Management:
    Julia Eßer Julia Kell REWE Markt GmbH
  • Chief Creative Officer:
    Armin Jochum
  • Managing Director Creation:
    Michael Ohanian
  • Creative Direction:
    Paul Carrera (Art) Thimon Machatzke (Text)
  • Strategic Planning:
    Michael von Bach Fabian Bastian
  • Account Management:
    Patrick Hammer Matthias Ganser Laura Reinauer
  • Executive Production:
    Swenja Krosien
At Christmas the most important ingredient is you. | Red Dot Design Award
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