Corporate Publishing

Atlas der guten Dinge | The Atlas of Good Things

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As the old saying goes: “Don’t hide your light under a bushel.” The “Atlas der guten Dinge” (Atlas of Good Things) is a communication tool designed to promote the image of Wolf Bakery & Confectionery in Augsburg, Germany. Short articles and appropriate illustrations introduce the regional suppliers of the family-run company. Moreover, it reports in detail on the company’s principles, product recipes and ingredients. The colours used take their inspiration from nature and, together with the traditional look of the illustrations, transmit the bakery’s spirit of sustainability and ecological and social responsibility.

Credits
  • Client:
    Bäckerei & Konditorei Wolf, Augsburg
  • Design:
    Büroecco Kommunikationsdesign GmbH, Augsburg
  • Creative Direction:
    Stephan Beißer
  • Art Direction:
    Kerstin Kriegbaum, Lucia Götz