Audi Urban Culture Space was a launching event for Audi A4 in 2018 in Seoul, South Korea that included both a private party and a public exhibition. The venue took place in the old factory “Urban Source” located in the former industrial district of Seongsudong in Seoul. The event was accompanied by coherently designed invitations, brochures and space branding. The combination between a thousand vintage light bulbs and the cutting-edge lighting technology of the Audi A4 invited guests to appreciate the model in ever-shifting perspectives. A special partnership with local lifestyle brands highlighted the car’s features.