Audi Fair Stand IAA 2015

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Audi presented a cross media “Experience Walk” at the 2015 Frankfurt Motor Show. The path introduced the brand’s main topics in four multi-sensorial zones, from an ice room with a temperature of minus 21 degrees centigrade to the curve of a racetrack in a virtual window. The heart of the fair stand featured an installation of the car fleet, surrounded by a 360° multimedia display. In the media planes, real vehicles acted as protagonists embedded in a virtual world. The key visual was an oversized compass, which hinted at the four focus areas as well as at trend-setting impulses of the brand.

  • Exhibition Stand Construction:
    NUSSLI AG, Hüttwilen
  • Client:
    AUDI AG, Ingolstadt
  • Concept/Architecture:
  • Concept/Communication:
    MUTABOR Design GmbH
  • Design:
    SCHMIDHUBER, Munich MUTABOR Design GmbH, Hamburg