The design of the Audi Magazine app has adapted the three core principles of the magazine: opulent visuals, sophisticated texts and innovative design. The aim was to create an app that is not only characterised by these principles, but also reflects the brand’s pursuit of premium quality. Magazine readers can quickly select individual articles from the Cars, Sports, Lifestyle and Technology sections and read them as scroll-down content. They can also access images and other media with the tap of a finger. The app is continually updated with in-depth content through the eyes of the brand.