Red Dot Design Award

Audi Magazine Movie – Tour de Force

Audi Magazine Movie – Tour de Force | Red Dot Design Award

Back Download

Two questions formed the starting point for this film: What better place to test the Audi R8 V10 plus than one of the world’s toughest racetracks? And what better way to discover the Isle of Man than with local hero and Tourist Trophy legend Richard “Milky” Quayle on his Ducati 1299 Panigale S? The two vehicles get on the TT racetrack together, while the record holder looks back on the history of this particular race, talking about challenges and experiences. The film impressively plays with dynamism and elegance, with power and calm, while exploring the scenery that makes the Isle of Man so unique.

Red Dot Design Award

Credits
  • Account Management:
    Peter Matz, Daniel Albrecht
  • Client:
    AUDI AG, Ingolstadt
  • Creative Direction:
    Rouven Steinke, Mieke Haase
  • Design:
    loved gmbh, Hamburg
Audi Magazine Movie – Tour de Force | Red Dot Design Award