Red Dot Design Award
Image Film

Audi on Demand – Audi Magazine Spring / Summer 2018

Audi on Demand – Audi Magazine Spring / Summer 2018 | Red Dot Design Award

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Representing a significant milestone in the Audi brand reorientation from an automobile manufacturer to a sustainable mobility service provider, this film featured in the online “Audi Magazine” to promote the “Audi on Demand” customer service in Hong Kong. It presents local protagonists who engage with this system and explains how to use the new car-on-demand service. In order to create a high degree of trustworthiness and closeness to the protagonists, the film stages the vehicles and drivers in a “real” and natural manner.

Red Dot Design Award

Credits
  • Client:
    AUDI AG, Ingolstadt, Germany
  • Design:
    loved gmbh, Hamburg, Germany
  • Head of Global Creative and Sales Media:
    Jörg Dietzel AUDI AG
  • Project Director:
    Anja Weinhofer AUDI AG
  • Managing Director Account:
    Peter Matz loved gmbh
  • Managing Director Creation:
    Mieke Haase loved gmbh
  • Editor-in-Chief / Script:
    Julia Kerschbaum loved gmbh
  • Head of Photo Department:
    Peggy Wellerdt loved gmbh
  • Film Direction:
    Julia Kerschbaum loved gmbh Simon Huber graupause | Filmkreation Nuremberg, Germany
  • Camera:
    Simon Huber Andi Mayr graupause | Filmkreation Nuremberg, Germany
Audi on Demand – Audi Magazine Spring / Summer 2018 | Red Dot Design Award
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