The app-based booking service “Audi on demand” allows customers to order an Audi vehicle of their choice at the touch of a button. Supporting the product launch, this campaign film visualises the invitation to “Own the experience. Not the car”. It shows a dreamlike slow-motion drive along a street where beautiful and slightly surreal things are happening, intercut with short impressions of outstanding experiences. A poetic stream-of-consciousness voice-over tells about the joy of collecting memories and the pleasure of not owning a car, yet being able to use one at any time.
AUDI Business Innovation GmbH, Munich, Germany
Überground GmbH, Hamburg, Germany
Creative Direction / Concept:
Jo Marie Farwick
Anna Pramila Meissner
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