Fair Stand

Audi – Paris Motor Show 2014

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The Audi trade-fair stand at the 2014 Mondial de l’Automobile in Paris visualised the brand promise “Vorsprung durch Technik” through an appearance of power and progressiveness. The space and communication concept “Dynamic of Balance” presented two independent strengths that were yet in perfect balance with each other. The 28-metre projection “Ultra Structure” provided the basis and symbolised the technological performance of Audi. The counterpoint was formed by the “Body Structure”, a finely polished geometric object measuring 34 metres in length, which floated above the visitors’ heads.

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    SCHMIDHUBER, Munich