Launch Mailing

Audi Q3

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The three-part “Manifesto of Expectations” for the launch of the Audi Q3 compact SUV is printed on unassuming grey newspaper, which again is under-printed with an opaque white background to offset the red and black colour palette and the grey areas. The content is also understatedly journalistic in style: designers, architects and artists outline their anticipations for the future. The Audi designers and engineers do the same – in an informative manner, without resorting to buzzword-like truncations and always relating to the product claim “Built from new expectations”.

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    loved gmbh, Hamburg
  • creative direction:
    Peter Matz
  • art direction:
    CMP, Munich