Red Dot Design Award
Event Design

Audi Route B – Seoul Archive 2018

Audi Route B – Seoul Archive 2018 | Red Dot Design Award

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This event centred on the goal of rendering an experience of the content and ideas of the “Route B” magazine. The private party with 400 selected guests took place in December 2018 in the “D Museum” in Seoul, South Korea. Just like in the magazine, the six featured themes of lifestyle and design, music, stay, dining, coffee and tea with dessert are spread throughout the exhibition space. In order to convey the magazine’s ideas, the floor was painted like a road map and the AUDI A6 car was placed in the centre of the space. The city’s atmosphere was staged by a fashion show under the motto “Night of the Seoul”.

Red Dot Design Award

Audi Route B – Seoul Archive 2018 | Red Dot Design Award
Audi Route B – Seoul Archive 2018 | Red Dot Design Award
Audi Route B – Seoul Archive 2018 | Red Dot Design Award