Red Dot Design Award
Poster Campaign

Ballett am Rhein Season 2013/2014

Ballett am Rhein Season 2013/2014 | Red Dot Design Award

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The poster campaign for Ballett am Rhein focuses on the notions of materials and movement. The posters show highly expressive photographs of company dancers who, with their bodies, lend emphasis to certain quotations of key movement sequences in individual choreographed sections. In their interplay with materials and the idea of veiling, these motifs thus cast new light on the aspects of body, strength and movement. The dovetailed typography supports the sliding movement from one photographic motif to the next and creates visual depth.

Red Dot Design Award

Credits
  • Client:
    Ballett am Rhein, Düsseldorf/Duisburg
  • Design:
    Markwald & Neusitzer Identity, Frankfurt/Main
  • ballet director/ chief choreographer:
    Martin Schläpfer
  • art direction:
    Nina Neusitzer, Nicolas Markwald
  • graphic design:
    Julia Krust
  • photography:
    Gert Weigelt
Ballett am Rhein Season 2013/2014 | Red Dot Design Award
Ballett am Rhein Season 2013/2014 | Red Dot Design Award
Ballett am Rhein Season 2013/2014 | Red Dot Design Award