Corporate Identity

Bangkok Recipe

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The concept behind the corporate identity of Bangkok Recipe, a new Thai restaurant in Sydney, was based on utilising the core elements of the city of Bangkok and translating them into various experiences with regards to food and environment. Besides being referred to as residing place of angels, Bangkok is also known as a street food paradise. The logo visualises the concept of the restaurant by giving traditional Thailand-specific illustrations a new, contemporary look. The imagery is supplemented by additional sketchy motifs. The bright yellow house colour creates a strong contrast to the black and white imagery.

  • Design:
    Adhock Studio Co., Ltd., Bangkok
  • Illustration:
    Koranan Chuenpichai
  • Client:
    Bangkok Recipe, Randwick, New South Wales