For the launch of Barista Club Gin, a new brand was developed with a strategical and visual design, putting the focus on the special flavour of the spirit. The logo shows the central key visual depicting a coffee bean on a fish hook, thus alluding to the slight coffee flavour of the Premium London Dry Gin. The logo looks like a quality seal and uses keywords to communicate relevant “ingredients”: Barista, to underline the coffee competence and Club to convey exclusivity and a sense of affiliation. The framing illustration of the plant-based ingredients round off the logo in an attractive way. In transferring the logo to the bottle sleeve, a copper-coloured hot-seal foil was added.