Publishing & Print Media

BASF Global Trend Book

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The annual “BASF Global Trend Book” gives a profound and structured overview on global colour trends for the automotive industry. It offers specific trend and colour information together with 65 colour samples. Divided into six booklets, which are compiled in a slip case, the book shows and explains six trend worlds – three with global relevance and three with a specific local focus. The design intends to capture and explain these global and regional trends in a usable format and an expressive but also cross-culturally compatible visual language.

Credits
  • Client:
    BASF Coatings GmbH, Münster
  • Design:
    BASF Coatings GmbH, Münster; Raum Mannheim, Büro für visuelle Kommunikation, Mannheim Cantaloup GmbH, Cologne