The BasisBibel was produced with the needs of readers of the 21st century in mind and closely linked to the original source, concisely written and cross-medially networked. It is specifically designed to be read as book as well as on screen. The design of the book itself is as concise as the translation. Everything is reduced to the cross, which, understood as central message of the New Testament, is being communicated like a brand. The bible is available in five limited edition colours and with partial colour edging.
Deutsche Bibelgesellschaft, Stuttgart head of marketing Florian Theuerkauff