Baskin Robbins is an ice cream speciality brand with a long history dating back to 1945. In South Korea, the brand is constantly evolving to inspire its consumers. The current relaunch is based on imagery by artist Stefano Giovannoni. Animals are depicted to express admiration for the mysteries of Mother Nature and provide grounds to appreciate nature’s delicious gifts. Variable characters fly around with various comical expressions, symbolising the brand’s effort to bring excitement to people with ice cream.