Corporate Design, Corporate Identity

Battle for the Good

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This corporate identity was developed for a charity marathon. Its organiser, the city charity patrons Battle for the Good, raise money for children with cerebral palsy. The idea of good and evil opposition is symbolically represented through the juxtaposition of graphic elements, the red triangles and turquoise circles. A set of images by Albrecht Durer complements the graphic look, reflecting the drama of the eternal struggle between good and evil. The opening in the logo symbolises the victory of light over darkness.

  • Client:
    Rotary Club, Krasnoyarsk
  • Design:
    SmartHeart, Moscow
  • creative direction:
    Stas Okruh
  • art direction:
    Yuriy Mihalchenko
  • graphic design:
    Yuriy Mihalchenko, Polina Cheremis