“BE NY” is a unique city guide, produced by a Belgian for Belgians. With the help of 22 very different New Yorkers, the book is as diverse as the city itself. Seven walks through the metropolis convey tips, tricks, facts and fun. This trendy content was captured in a form that visualises the soul of the city: a rich variety of typefaces and the colour palette were inspired by the atmosphere of the streets of New York. The illustrations especially match the city’s personality. Robert Caplin, a photographer for “The New York Times”, contributed the dynamic street-style photography.