The #BeFearless app was developed in collaboration with psychologists and virtual reality experts to help overcome the fear of heights. The goal was to create an instrument that can be used in the comfort of people’s own homes. Within a virtual environment, users are guided step-by-step through various levels of heights while their heart rate and eye movement are monitored and analysed. Levels in the app start from an elevator ride to cliff driving to heli- skiing. The #BeFearless app is available in four different languages.
Chief Creative Officer:
Roland Rudolf, Wain Choi
Samsung Electronics, Schwalbach am Taunus, Germany
Cheil Germany GmbH, Schwalbach am Taunus, Germany, Cheil Worldwide, Seoul, South Korea