In line with a surprising product concept, this gift box contains drink cans with “Apfelwein” (German dry cider) in four flavours in a trendy design. The eye-catching packaging design clearly stands out in this more conservative, traditional market segment and is aimed at a young target audience. The socalled “care package” is made of strong, premium-grade black cardboard. The outer packaging and contents form a harmonious unit, with colour contrasts used effectively. All in all, the gift box clearly embodies the brand identity.