Publishing & Print Media

Bentley – The Book

Back

“Bentley – The Book” portrays the creative force behind the British carmaker, based on continuity and change. The cover has the pattern of the distinctive Bentley radiator grille and captures the standard of luxury for which the brand stands with an elegant, lacquer-like finish on a white background. The book explores the process of designing, the exclusive materials used, the art of craftsmanship, the development of models and the brand positioning outside the automotive industry. Text is used sparingly in order to place focus on the large photographs.

Credits
  • Client:
    Bentley Motors Limited, Crewe, Cheshire
  • Design:
    IIBK – a division of KircherBurkhardt, Berlin