Red Dot Design Award
Beverage Packaging

Berentzen Hof Destillerie Haselünne – Korn2Korn

Berentzen Hof Destillerie Haselünne – Korn2Korn | Red Dot Design Award

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The aim of this packaging design for Korn2Korn, a crafted grain alcohol (“Korn”), was to place the product quality centre stage. The notions of select ingredients and a distillation process based on real craftsmanship knowledge are communicated through the choice of an apothecary bottle with a high-quality cork closure. The back label, which is printed on the inside, shows a grain field that changes in appearance depending on the viewing angle, aimed at promoting the product’s pure, multifaceted flavour.

Red Dot Design Award

Credits
  • Client:
    Berentzen-Gruppe Aktiengesellschaft, Haselünne, Germany
  • Design:
    YeS Ideas GmbH, Hamburg, Germany
  • Creative Direction:
    Nadia Schliephake
  • Art Direction:
    Julie de la Roche
  • Account Management:
    Tarané Yuson Kirsten Bauer Larissa Rimmler