At the heart of the new corporate design for the area of Berlin known as the Märkisches Viertel is a circle, divided into four quarters, which represents the basis for a layout system. The dynamic logo reflects the unending changes in an urban district experiencing energetic modernisation. The corporate design is easily adaptable, can be incorporated into the informal codes of culture for both young people and the city, and is open to further development. The easily recognisable logo is a multifarious emblem of the individuality of the residents. It depicts a lively brand with growth potential.