Brand Design

BIBLIOPHILIC

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The comprehensive brand world of BIBLIOPHILIC invites people to enhance their lifestyle with books. The innovative aspects are, firstly, developing a new category of a brand, a brand of “reading tools”, and, secondly, reinforcing the Japanese publishing industry against its digital competition. This is achieved by a corporate design that makes buying books a fascinating experience – from the interior design and trendy book stands to the shopping bag. The cat logo lends the identity an emotional appeal.

Credits
  • Client:
    Disk Union, Tokyo
  • Design:
    COMPOUND inc., Tokyo
  • creative direction:
    Yuta Oda
  • art direction:
    Masahiko Hirohata
  • concept:
    Munemasa Takahashi
  • project management:
    Miyuki Chida
  • photography:
    Yasutaka Kageyama