Red Dot Design Award
Packaging

Bieder & Maier

Bieder & Maier | Red Dot Design Award

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The packaging for the coffee brand Bieder & Maier intends to unite Viennese coffee-house culture with a modern design and brand development. The name is taken both from the era when numerous coffee houses were opened and from the barista Valentin Maier. The design is inspired by the first giraffe ever to be brought to Vienna in 1828. This was a sensation back then, and in its honour, coffee houses soon started offering coffee “à la giraffe”. This tradition has now been successfully revived in 2018.

Red Dot Design Award

Credits
  • Client:
    m2 Kaffeemanufaktur und Vertriebsges.m.b.H., Vienna, Austria
  • Design:
    Kobza and the Hungry Eyes (KTHE), Vienna, Austria
  • Managing Director:
    Rudi Kobza
  • Creative Direction:
    Simone Fuchs Cornelia Neidhardt
  • Text:
    Julia Wöhrer
  • Strategic Planning:
    Kaitlyn Chang
  • Project Management:
    Lukas Binder
  • Photography:
    Michael Königshofer Graz, Austria
Bieder & Maier | Red Dot Design Award