The interactive Biogen Idec infoterminals presented at professional fairs and symposiums follow the clear message that complicated matters are easier to comprehend when the audience is engaged. Each terminal focuses on a specific product. While the intuitive navigation interface on a horizontal table offers a variety of selections, the information displayed on a vertical screen is educational but easy to understand. The design follows a clear visual pattern and relies on the recurring square icon for buttons and content arrangement. 3D models help to clarify complex processes.