BirdView is a South Korean start-up IT company that offers software services for the cosmetics industry. The square, the core concept of this design, is reminiscent of a pixel. Inspired by the expression “bird’s-eye view”, the logo features a bird in pixellated graphics. The concise colouring lends the design a modern appeal, which stimulates the imagination. Illustrations clearly visualise the different business divisions. The corporate identity was developed together with employees in order to strengthen their identification with the company.