Black Box –
Mercedes-Benz at Commercial Vehicle Fair RAI, Amsterdam
At the Commercial Vehicle Fair RAI in Amsterdam, Mercedes-Benz launched its pre-release communication for the new Mercedes-Benz city van “Citan”. The challenge was to communicate all the benefits of the new city van without having the Citan on site. Inside the “Black Box” a full-size model of the Citan was impressively staged via 3D projection mapping. A comprehensive staging of the vehicle focused the dramatic and exciting four-minute-long show by using five projectors and LED technology on three surfaces.