Red Dot Design Award
Food Packaging, Brand Identity

Blévita Pure

Blévita Pure | Red Dot Design Award

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The design identity for the new “Pure” line by Blévita, one of the most appreciated cereal-cracker brands in Switzerland, extends the brand into the growing market of healthy, whole-grain snacks. Thus, the main idea in designing the identity was to express this new product positioning through a natural look and feel. To achieve this, the kraft paper packaging substrate focuses on spelt wheat, the key ingredient in the product. The range has been adapted in the three flavours of Plain, Alpine Herbs and Chili.

Red Dot Design Award

  • Client:
    Midor AG, Meilen, Switzerland
  • Design:
    ARD Design Switzerland, Vevey, Switzerland
  • Art Direction:
    Alexandre Guignard
  • Design Team:
    Dylan Abt Micaël Rochat
Blévita Pure | Red Dot Design Award
Blévita Pure | Red Dot Design Award