event design

blomus Trade Fair Stand Ambiente 2011

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At the Ambiente 2011 in Frankfurt/Main, the trade fair stand of blomus was an impressive ensemble, consisting of white surfaces. Those surfaces organised the space and, at the same time, provided an eye-catching screen for the projection of light and shadow. Some 700 products were exhibited as physical objects as well as ambience photographs separated into four differently themed spaces. Oversized mobiles, displaying the shadows of the objects, shielded the four products groups from above.

Credits
  • Client:
    blomus GmbH, Sundern project management Frederik Dully, Yvonne Bürger
  • Design:
    Nico Ueberholz, Werner Laux, Ueberholz GmbH, Wuppertal
  • graphic design:
    Jutta Schnieders, cyclos design GmbH
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