The MLL Munich Leukemia Laboratory offers reliable diagnostics to tackle leukaemia, a disease which afflicts many people in Germany. The aim of the new corporate design is to leverage the claim “See behind. Go beyond” by illustrating the laboratory’s diagnostic and therapeutic approach, and make them more easily understandable. The visualisation of the idea of reading information from blood takes centre stage in the concept. As a symbol of the laboratory’s work, blood cells become key visuals, underlined by a set of contrasting colours. They also constitute a complete visual language while conveying the company’s innovative spirit.
MLL Münchner Leukämielabor GmbH, Munich, Germany
KMS TEAM GmbH, Munich, Germany
Patrick Märki, Simon Betsch
Robert Börsting, Claudia Bajurin, Markus Sauer (Digital), Louis Huber (Digital), Birgit Rohde (Digital), Sabrina Weigert (Digital)