Red Dot Design Award
Corporate Design Relaunch

Blood Samples – MLL Münchner Leukämielabor

Blood Samples – MLL Münchner Leukämielabor | Red Dot Design Award

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The MLL Munich Leukemia Laboratory offers reliable diagnostics to tackle leukaemia, a disease which afflicts many people in Germany. The aim of the new corporate design is to leverage the claim “See behind. Go beyond” by illustrating the laboratory’s diagnostic and therapeutic approach, and make them more easily understandable. The visualisation of the idea of reading information from blood takes centre stage in the concept. As a symbol of the laboratory’s work, blood cells become key visuals, underlined by a set of contrasting colours. They also constitute a complete visual language while conveying the company’s innovative spirit.

Red Dot Design Award

Blood Samples – MLL Münchner Leukämielabor | Red Dot Design Award
Blood Samples – MLL Münchner Leukämielabor | Red Dot Design Award
Blood Samples – MLL Münchner Leukämielabor | Red Dot Design Award