Communication Concept, Architectural Design

BMW Brand Experience Centre Shanghai

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The BMW Brand Experience Centre in Shanghai presents itself with a formally reduced, transparent architecture. Local Chinese architecture is incorporated harmoniously into the concept by creating a reference in perspective with the adjacent Chinese pavilion. Inside the building, the major themes of “culture”, “heritage”, “future”, “product”, “technology” and “society” are staged across various spaces. Distinctive elements, including spiral stairs and an auditorium, create functional and visually impressive spatial relations.

  • Design:
    BMW China, Beijing Nicholas Ott, Head Architect
  • design team:
    Alexander Schmidt, Martin Oberpriller