Red Dot Design Award

BMW Group Annual Report 2017

BMW Group Annual Report 2017 | Red Dot Design Award

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With its new strategy, the BMW Group is placing e-mobility, driverless cars and digitisation in the spotlight, as reflected in the title of the 2017 annual report. The stories in the digital magazine bear witness to this by recounting how four teams of employees are shaping the future with their ideas. Rich media content, expansive image galleries, videos and a profusion of diverse individual scroll effects alternate to create a distinctive user experience. In the online version, the “The financial year 2017 at a glance” section gives a concise summary of the key facts and figures. The presentation of key data features interactive charts using animated effects which give all the information in a very short time.

Red Dot Design Award

Credits
  • Client:
    BMW Group, Munich, Germany
  • Design:
    hw.design gmbh, Munich, Germany
  • Art Direction:
    Frank Wagner
  • Design Direction Online:
    Dirk Habenschaden
  • Communication Design Online:
    Carlos Hoyos
  • Project Management:
    Tanja Semet
BMW Group Annual Report 2017 | Red Dot Design Award
BMW Group Annual Report 2017 | Red Dot Design Award