Brand Identity, Brand Design


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Visionary mobility, inspirational design and the premium of the future – these are the communicative directions for BMW i. The sub-brand makes a trend-setting contribution to the sustainable standard of the BMW main brand in an independent, vibrant and powerful way, presenting itself with a technical-looking, futuristic logo. Derived from the modular automobiles, the design language of the main brand is broken up and yet remains recognisable. In addition to energetic motifs and tonality, the interplay of blue and orange expresses the dynamic character of the sub-brand.

  • Client:
    BMW Group, Munich
  • Design:
    becc agency GmbH, Munich GMK Markenberatung, Munich