BMW Individual Augmented Reality App

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This app provides a life-size experience of the new BMW 7 series for iOS and Android devices, within which the user can create a captivating unison of reality and digital content. It features a life-size view of the car’s latest model and its wide range of options to choose from that can be pictured wherever desired, for example in front of the user’s own garage. The vehicle can be moved around freely; users can explore the subtleties within colours and details, and individualise their own model of the new series. Thereby, the visual complexity of the BMW Individual experience is impressively brought to life.

Credits
  • Client:
    BMW M GmbH, Munich
  • Design:
    Effekt-Etage GmbH, Berlin
  • Chief Creative Officer:
    Björn Kowalski
  • Lead Developer:
    Jan Stroetmann
  • Creative Direction:
    Daniel Blossfeld
  • Art Direction:
    Christina Gstaltmaier
  • 3D Artist:
    Paul Klingberg
  • Project Management:
    Nassim Gharbi