BMW Magazine Digital

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The digital edition of BMW Magazine builds up on the content and aesthetic qualities of the printed edition and transfers these qualities creatively and innovatively into an additional communications channel. Photo galleries with large-format images, supplementary stories focusing on renowned BMW fans, and information on new models complete the picture. Videos, which are presented online and generated from the editorial content of the printed publication, lend the stories enhanced vitality. The content is conveniently listed according to the country and language version selected by the reader.

  • Client:
    BMW AG, Munich
  • Publisher:
    HOFFMANN UND CAMPE Corporate Publishing, Hamburg
  • Design:
    ringzwei, Hamburg
  • Creative Direction:
    Dirk Linke