BMW Magazine Digital builds on the content and aesthetics of the print version and uses innovative technology to transmit them via digital communication channels. The digital magazine combines a native app with a responsive website. This ensures a high performance and creates a fluid user experience. Picture galleries and videos offer a mixture of precise and state-of-the-art image conceptions that boast a level of quality similar to that of international lifestyle publications. New content is added weekly in order to emphasise the publication’s editorial nature.