Red Dot Design Award
Sound Design

BMW Sound Logo

BMW Sound Logo | Red Dot Design Award

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The BMW sound logo was developed with the aim of creating an acoustic business card for the brand. It is characterised by a catchy melody, which has strong recognition value thanks to an innovative mix of sounds. Acoustic elements are played forwards and backwards in a way that symbolises flexible mobility. The melody is introduced by rising, resonant sound and underscored by two distinctive bass tones that form the logo’s melodic and rhythmic basis.

Red Dot Design Award

  • Client:
    BMW Group, Munich
  • Design:
    Hastings media music, Hamburg
  • creative direction:
    Olaf Weitzl, Thomas Burhorn
  • strategic planning:
    Joachim H. Blickhäuser, Konstantin Lauber, Paul Steiner
  • project management:
    Paul Steiner, Thomas Burhorn
  • music/sound design:
    Thomas Kisser
  • post-production:
    Jan Finck, Oscar Meixner
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