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This book was designed for clients of the BBR bank, and especially for their children, so as to arouse interest and increase loyalty to the bank. The consonance of the bank name – BBR in Russian – with “Beaver”, the comic figure and main character of the story, became the creative basis that inspired the publication. The book employs an impressive pop-up technique: each of the nine spreads presents a unique story, bright illustrations and a constructive solution. The illustrations retell stories from classic books in a humorous way and are complemented by funny poems and texts, implemented through a diverse and captivating typographical arrangement.

  • Client:
    BBR Bank, Moscow
  • Design:
    Great Advertising Group, Saint Petersburg