Cosmetics Packaging

Body Romance White Moisture

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Body Romance White Moisture is a body-care product from the South Korean brand It’s Skin. The main ingredients are shea butter, milk and coconut, complemented by a mild, musky fragrance. Inspired by the product’s milky texture, the packaging design uses white and a light tint of violet as its base colours, enhanced by bright accents. Strikingly placed typography makes the list of ingredients stand out and command attention. The containers with their easy-to-use pump dispensers provide a comfortable grip and stability on any surface.

Credits
  • Client:
    It’s Skin, Seoul
  • Design:
    It’s Skin, Seoul
  • Creative Direction:
    In-Bae Kim, Min-Young Kim
  • Graphic Design:
    Ka-Yeon Lee
  • Product Design:
    Joo-Young Kim