Promotional Posters

Book Club 02 – CENTER 2 CENTER

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The independent publishing project CENTER 2 CENTER alludes to an architectural term which refers to the connection from the centre of one material to another. The key visual conveys and illustrates the link between the project, books and readers in bold colours. At the same time, the posters achieve a rare connection with its materiality. The graphic motif is not printed on paper as it is conventional, but on fabric, which makes it appear soft and flowing on the wall.

Credits
  • Art Direction:
    Daeki Shim, Hyojun Shim
  • Client:
    Book Club – CENTER 2 CENTER, Seoul, South Korea
  • Design:
    DAEKI & JUN Design Studio, Seoul, South Korea
  • Graphic Design:
    Daeki Shim, Hyojun Shim, Somin Lee (Internship)