Brand Design

Boqueria

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With new restaurant openings planned, the tapas restaurant Boqueria wanted to revitalise their brand so as to better reflect their offer of authentic Spanish tapas and conviviality. In order to tell an engaging story, everything within the identity was created using food, ranging from typography to imagery, while the collateral was printed using vegetable inks. Even the tone of voice took on the language of food, utilising bizarre Spanish idioms that reference food and draw attention when translated into English because of their peculiarity.

Credits
  • Client:
    Boqueria, New York, USA
  • Design:
    Magpie, London, United Kingdom
  • Project Management:
    Tiffany Hultgren
  • Graphic Design:
    Oliver Bussell, Jessica Sutherland
  • Creative Direction:
    Ben Christie, David Azurdia
  • Customer Advisory Service:
    Kate Azurdia